Yahoo, after a long talk with Microsoft, finally decided to surrender control of their popular search engine to join in the Seattle company’s battle against Google for the dominance in the online advertising market. The two IT giants agreed on a 10-year contract that will give Microsoft its best shot to show its new search technology, Bing, can go against Google. With this contract, Microsoft also hopes to use Yahoo to divert sales from Google, which generates more than $20 billion a year from ads.
Continue reading ‘Microsoft and Yahoo Partner to Topple Google in Search War’
